Puustelli is launching a kitchen designed with NCS trend colours

Discover an exciting design project, signed Puustelli. The Finnish company is launching a kitchen, designed by trend expert Stefan Nilsson, using NCS trend colours.

Puustelli´s trend kitchen, displayed in their show room in Stockholm, Sweden.

NCS Colour works annually with an international team of colour experts, to produce interdisciplinary trend forecasts. These forecasts are made two years in advance, and are based on which movements and drivers we see in the world around us. Which colour preferences will be relevant? The result of the joint work is a forecast which includes a total of 24 trend colours, grouped into four palettes. In this process, the NCS System is vital, forming a descriptive model and identifying exact colour positions or colour areas of the hue and the nuance.

– In our role as a colour expert, it is important to always look ahead and our trend work is a fundamental part of it to be able to help our customers make well-informed colour decisions, says Elin Askfelt, CEO, NCS Colour.

Elin Askfelt, CEO, NCS Colour.

Puustelli’s trend kitchen is all about colour

An exciting example of how the trend colours can be applied is demonstrated by the Finnish kitchen company Puustelli, who are launching their recyclable kitchen range called “Miinus” in a trend edition, where the colours used are based on NCS Colour Trends 2023+.
The kitchen is designed together with trend expert Stefan Nilsson, and the project has been run by Jonas Abelsted Eklund and Paulina Kalbori at Puustelli’s marketing department.

Paulina Kalbori and Jonas Abelsted Eklund, Puustelli.

– The idea for the trend kitchen came up when we started talking about trends and how we could apply them within our products. That was when the idea to create an entire kitchen, with the help of Stefan Nilsson, was born. We have collaborated with Stefan for many years, but this is clearly the biggest project we have done together. It has been interesting to work out the trend kitchen and it is not entirely impossible that there will be a kitchen next year as well, says Jonas Abelsted Eklund at Puustelli.

Designing the kitchen

Stefan Nilsson is a Swedish trend expert and a frequent contributor to TV, radio and magazines. He is traveling the world, reporting from various design fairs and events. When working on the design for Puustelli´s kitchen, he thought it was important to bring in colour in the design.

– We’re going through something now after the pandemic. One of the things that is very clear is that we long for more colour. That is the main purpose of this kitchen. It is not so much about new shapes and constructions, it is about the use of colour, says Stefan.

Stefan Nilsson.

The materials that are being used are from Puustelli´s recyclable kitchen range called “Miinus”. The kitchen cabinets are available in different colours, combinated with open shelves. A big kitchen island is placed in the middle, making it easy to get together and interact with each other. The kitchen is becoming more and more a social point where we not only cook but also a place where we work or socialize. Puustelli´s trend kitchen is an inviting kitchen, where we can meet with our family and friends, relaxing and having a meal together.

Read more about Miinus trend edition kitchen at Puustelli´s homepage.

Front drawer in NCS S 3030-Y40R combined with copper knobs.

– I think it’s looking so good! And I believe this is something we will see more of. We are using three different colours on the doors. We must dare to experiment more with colour, says Stefan.

NCS Colour Trends 2023+ fan deck.

About NCS Colour Trends 2023+

NCS Colour has throughout the past years, seen a movement of the colour preferences. Neutral and low chromatic colours will always be popular, but now there is an increasing demand of warmer shades, either reddish yellows or reddish blues.

– We are moving from low chromatic colours to more colourful ones. It is also about coming up with nice colour combinations within each trend. Historically, these trends have mainly been used as one or a few colours together. However, we now see that you choose the whole palette, to produce a harmony in a room or in an environment. Puustelli’s trendy kitchen is an example of this, says Askfelt.

NCS Colour Trends 2023+ gives unique insights into international drivers for colours, materials, and finishes, which are applicable cross-industrial. The forecast is summarised in an exclusive book; NCS Colour Trends 2023+, containing a complementary fan deck with the 24 colours. The book is packed with insights about the colour trends for the coming years and their drivers.

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