Verum using NCS to define the colour for well-being

9 April 2019

The Swedish dairy company Verum have together with certified colour expert Yvonne Karlsson, defined the perfect ”filgood” colour.

With reference to nature the perfect colour for a good feeling was defined with the help of NCS. NCS S 3030-G30Y, a warm green nuance with a hint of blackness.

“Green is a colour that we have a positive connection to in our everyday life; we start at a green signal, feel good about eating green and the colour is often used to symbolise reassurance and calmness.” states Verum/Norrmejerier.

As part of the launch, Verum created a calming campaign in one of the busiest parts of Stockholm, Sweden, the tunnels at Slussen which were upgraded with the ”filgood” colour.

Photo cred (paint cans): Norrmejerier.

Learn more (in Swedish).

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