Elin Askfelt Appointed as New CEO of NCS COLOUR AB

Press Release, Stockholm, November 2017

With a background in Engineering and International Business, Elin has spent more than ten years of business leadership in the media/tech sector. Typically, in businesses with a global footprint, Elin has had an integral role in transforming businesses with strong focus on a growth, digital transformation and innovative product development adapting portfolios in response to changing customer demands.

Patrick Ståhle, Chairman of NCS Colour, commented: “It is with great excitement we see Elin take over the leadership of NCS, a company with a fantastic tradition of colour communication and colour management. NCS is in a transition towards a digital business offering modern solutions to companies working with colour management. Elin’s experience in leading companies through a digital transformation is important”.

NCS Colour AB was founded in 1978 with its base in the NCS – Natural Colour System, a three-dimensional, scientifically developed colour system. The NCS System holds and visualises all colours in the colour space, which simplifies how users communicate, navigate and control their colours. This foundation is more relevant than ever today as industries are facing great challenges from high product quality demand, together with the internationalisation of manufacturing and distribution, but also would like to meet the great opportunity that growing demand for e-commerce in retail means. This has increased the complexity in communication and management of colours, through every step of the design and product lifecycle.

“More than 85 percent of consumers consider colour a significant factor in their buying decisions. With this in mind there is surprisingly no unified international standard on how to communicate colour through the differing materials and units. Our vision is to become the global standard, and help our customers navigate in the complexity of colour communication and colour management through our portfolio of traditional physical products and innovative digital solutions. I am excited to lead NCS Colour on this journey.”, says Elin Askfelt.