
For 80 years, NCS Colour has united industries through a universal language for colour – a system that enables precision, collaboration and innovation across markets worldwide. CEO Elin Askfelt reflects on a journey built on passion and partnerships, and on how NCS will continue to empower professionals to turn colour ideas into reality.

Elin Askfelt, CEO at NCS Colour
Elin has led NCS Colour since 2017, guiding the company through growth and digital transformation. With a background in business, engineering and technology, she combines strategic leadership with a passion for colour and collaboration. Under her direction, NCS continues to strengthen its global role as the trusted partner in colour communication.
Favourite colour: NCS S 0540-Y10R
About NCS Colour
NCS Colour was founded in 1945 to support professionals in defining and communicating colour. In 1979, Swedish scientists launched the NCS System (Natural Colour System) – a ground-breaking three-dimensional model that describes any colour visible to the human eye. This systematic approach, based on perception, remains the foundation of the company.
Today, NCS Colour is active in about 100 markets, supporting industries ranging from coatings and manufacturing to design, architecture and interiors. As an international standard, the NCS System enables professionals to specify, reproduce and communicate colours with accuracy and confidence. The company continues to combine its Swedish heritage with global reach, serving as a trusted partner in colour.
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Elin Askfelt, CEO at NCS Colour
Elin has led NCS Colour since 2017, guiding the company through growth and digital transformation. With a background in business, engineering and technology, she combines strategic leadership with a passion for colour and collaboration. Under her direction, NCS continues to strengthen its global role as the trusted partner in colour communication.
Favourite colour: NCS S 0540-Y10R
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About NCS Colour
NCS Colour was founded in 1945 to support professionals in defining and communicating colour. In 1979, Swedish scientists launched the NCS System (Natural Colour System) – a ground-breaking three-dimensional model that describes any colour visible to the human eye. This systematic approach, based on perception, remains the foundation of the company.
Today, NCS Colour is active in about 100 markets, supporting industries ranging from coatings and manufacturing to design, architecture and interiors. As an international standard, the NCS System enables professionals to specify, reproduce and communicate colours with accuracy and confidence. The company continues to combine its Swedish heritage with global reach, serving as a trusted partner in colour.
Together in colour through NCS
Partnerships are at the core of NCS Colour’s success. By working closely with leading companies in coatings, design and architecture, NCS enables smoother communication, faster development processes and more sustainable production. For Elin, this collaborative approach is central to NCS’s mission: building an ecosystem where professionals across industries can rely on the same language and tools.
"We have incredible customers and partners that makes it so much fun to work with this on an everyday basis, and we really stand together in colour. I'm extremely proud to see in how many different contexts, environments, cultures that NCS is applied in."
– Elin Askfelt, CEO at NCS Colour
A real need for a common colour language
The NCS System provides a structured and scientific approach to colour, ensuring that specifications remain consistent from idea to finished product. This precision is vital in coatings and manufacturing, where reliable colour reproduction is key to quality and trust. At the same time, the system supports creativity by allowing designers to explore colour combinations with confidence, knowing that their choices can be reproduced and scaled in practice.
The importance of a seamless digiphysical experience
As NCS marks 80 years, the company is investing in both physical and digital tools to support the next generation of colour communication. The digital platform NCS+ makes colour measured product samples available in design workflows of designers and architects, while research and product development ensure long-term reliability. "I see a huge opportunity for us to continue to expand our footprint in digital representations of the system and in use of colour through impactful digital applications", Elin explains.

Discover the partner interviews from Together in colour

Celebrating 80 years of NCS Colour
The initiative Together in colour honours the 80 year anniversary of NCS Colour. A film series highlights the value of colour and the close partnerships that have shaped NCS Colour over the years – all together celebrating colour’s impact across industries.
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